buying Buddy Media in $689M deal

I know the thrill of angel investing and being an entrepreneur. I know the thrill of having your company purchased. I have a hard time visualizing businesses (like Buddy Media) getting this big so fast, the outsized valuations of

Technology AP SAN FRANCISCO (AP) – Inc. is buying the marketing company Buddy Media for $689 million in a deal that underscores the growth in both social media and the delivery of software over the Internet. As more companies promote will acquire advertising software firm Buddy Media in a $689 million cash and stock deal. The acquisition will consist of $467 million in cash and $184 million in common stock, and $38 million in vested

SAN FRANCISCO — has agreed to acquire Buddy Media for $689 million as it continues its rapid expansion into social-media marketing. The cash-and-equity deal, which is subject to regulatory approval, is expected to close by Oct. 31.

4, 2012 – Jason Maynard, an analyst at Wells Fargo Securities, talks about Inc.'s agreement to buy Buddy Media Inc. for about $745 million. He speaks with Cory Johnson on Bloomberg Television's "Bloomberg West.

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