Salesforce.com buying Buddy Media in $689M deal


By Drew FitzGerald and Kristin Jones Salesforce.com Inc. (CRM) agreed to acquire marketing platform Buddy Media in a cash-and-stock deal valued at $689 million, broadening the business-software provider's fast-growing social-media footprint.

By Drew FitzGerald and Kristin Jones Salesforce.com Inc. (CRM) agreed to acquire marketing platform Buddy Media in a cash-and-stock deal valued at $689 million, broadening the business-software provider's fast-growing social-media footprint.

Buddy Media is not a brand most consumers would recognize, but in the halls of social media and marketing, it's a king. It connects major brands with t.

4, 2012 – Jason Maynard, an analyst at Wells Fargo Securities, talks about Salesforce.com Inc.'s agreement to buy Buddy Media Inc. for about $745 million. He speaks with Cory Johnson on Bloomberg Television's "Bloomberg West.

Salesforce.com Inc. is buying the marketing company Buddy Media for $689 million in a deal that underscores the growth in both social media and the delivery of software over the Internet. As more companies promote themselves on Facebook,

  • Salesforce.com buying Buddy Media in $689M deal
  • Team owner has nearly had enough of Kurt Busch's actions
  • Kurt Busch threatens to beat up reporter for asking 'stupid questions,' is …
  • Team owner has nearly had enough of Kurt Busch's actions
  • DW: Kurt Busch In Trouble – Again
  • United Community Bancorp Reports Third Quarter Results
  • Richard Dawson dies from complications related to esophageal cancer
  • Friday TV Picks: 'Best Friends Forever' on NBC
  • Chains offer free treats on National Donut Day
  • Happy National Donut Day! Dunkin' Donuts Offers Free Donut With Any Beverage …